Film Trailer Other Marketing: Interview

Interview 

This interview will be between The Sun and the producer/editor of the film (me). The 2nd part will be with my character in the film. At this point only the trailer has been shown to the public.

Q1: What sort of person is going to love this show?

a: I feel like someone who is looking for a straight simple comedy that attempts to fire off jokes at a fast pace while also focuses on character development will enjoy it. Anyone who was a fan of the 21/22 Jump Street films will enjoy this film. The film is directed at 16-24 year olds, attempting to use pop culture references in a cringey yet entertaining was.

Q2:Who should not come see this show?

a:I feel like those who are easily offended by jokes about issues today should stay away from the film. These include but are not limited to: those who may find feminist, sex or just slapstick comedy offensive.

Q3:What’s going to surprise people about this show? 

a: The comedy itself will surprise people. The fact that we take the line of jokes and go way over it may surprise people. We do this because we feel like as people attempting to make comedy jokes, our craft and the type of jokes we make should not be as limited as society makes it. This film attempts to break that boundary and make something that hold nothing back.

Q4:Who in the show is most like their character? Who’s the least?

a: I feel like this is up to the opinion of the people watching. The victim of the trio is meant to gain sympathy in small doses form the audience. However, the sarcastic character is meant to make enough jokes and be the stand out of the group that the audience would be more attracted to his character by the end. The least is again up to the fan reception but the direction of the film is meant place the mean one of the group in this position, making the more straight darker comedy in a way that is meant to offend compared to the others.

Q5:Is it easier to play this character or to be yourself on stage?

a: I feel like during the film I had to play someone who forced the jokes more often than i would in real life. I had to be able to nail the jokes on the head. However, the jokes in the movie were a product of actual jokes made outside of filming for the film, using real life elements to make the jokes made filming feel much more natural and easier to not break down as filming. This did not help prevent bloopers on the 1 scene that we actually didnt say outside of the film, coming up with some amazing reactions to constant failure.

Q6:Without giving anything away, what’s your favourite line of dialogue?

a:My favourite joke that wasnt included in the trailer was one that my character said. It was a stand up style joke that went "The other day I went to the bank, an old lady asked me to check her balance. So I pushed her over."

Q7:How is this character like you? Different?

a: My character was similar in the sense that I have the best and worst timing at making jokes. The main reason I was given this role is because at least half of the jokes in the film were said by me to begin with. I have some bad social anxiety at times but doesn't stop me from making a fool of myself, exactly like my character.

Q8: Last question, when is the film coming out in theatres?

a: The film will be released on September 17th, at most cinemas around the country and world.

Film Industry two trailers (independent and mainstream)

Marvel's Black Panther Trailer

Black Panther was a mainstream film made by Marvel in 2018. It was directed by Ryan Coogler (Creed). The film focuses on Black Panthers development as a character continuing from his role in Captain America: Civil War. This film makes history as it is not only the 1st Marvel film to be directed by a black director, but its the 1st marvel film to include a predominately black cast. The film uses many wide angle shots to emphasise the budget of the film and to give a good visualisation of Wakanda: a country built using the most expensive material in the world, isolated and hidden from the rest of the world. The film also includes Kendrick Lamar as the main music producer of the film, using hit songs in the film such as Kings Dead and All the stars, using other artists such as The Weekend and SZA. The film attempts to use CGI and pop culture references to retain its 16+ demographic Marvel has obtained in the past few years.

Lady Bird

Lady Bird is an independent film that focuses of a girl and her upbringing, creating the idea the film will be a coming of age style film, telling the story of the girl that is relatable to the audience and can show growth, trails and tribulations. The trailer focuses on the girls surrounding cast and the type of characters they are in comparison to others. They attempt to tell a narrative using the characters in the trailer, using this small budget yet effective reel in tactic to draw in an audience as they lack the money mainstream films do to use CGI and high effects.

Straight Outta Compton Trailer

Straight Outta Compton

Straight Outta Compton is a biographical film directed by  F. Gary Gray depicting the rap group N.W.As rise and fall in the troubled and dangerous society. The trailer was produced by Legendary Pictures and distributed by Universal Pictures. The film was both a commercial and critical success. It made over $200 million. It became the highest grossing music biopic of all time and was nominated for an Oscar for Best original Screenplay. The film made use of digital marketing opportunities. in August 2015 Beats by Dre launched a campaign to promote the film. People were encouraged to promote their own town as 'everyone is straight outta somewhere', by creating custom memes. The company also created a special edition of the wireless headphones. The #straightouttacompton campaign was the biggest social media campaign of 2015 across all platforms with 11 million website visits, 300 thousand Twitter posts, seven million unique visits and eight million downloads.

Interestingly, the names of the stars themselves, not the actors who played them, are billed. This would appeal to the older fans of N.W.A. However, younger iconic cultural significance of Ice Cube and Dr Dre within the Hip-hop story. The characters in the trailer are constructed in such a way as to encourage a young audience to identify with the way in which they are misunderstood by society, as is shown in the film. The selection of visual codes of clothing and expression in the trailer place the film within the sub-genre of music biopic. The selection of dramatic shots of action within the trailer, to highlight  the narrative, appeal to the audience and suggest the production values of the film. Audio codes including a voice-over establishing aspects of the narrative. The voice-over also establishes continuity between the scenes chosen for the trailer and gives promises of pleasure to the audience. There are also sound effects, including police sirens, suggesting tensions with authority and the recognisable sound of hip-hop music.

The films potential target audience consists of fans of the gangster/rap genre, including the American and global audience. This music genre has a well-established fan base, which can be maintained through the well-managed marketing of the film. In addition to the fans of the music, the film aims to appeal to a broader audience. Some of the trailers have been constructed to include discussion of the band and the music, reinforcing the iconic nature of the artists and their star persona. Fans of N.W.A, these may be an older audience who relate to the period of time when the band were at their height. An audience who may be attracted by the hype surrounding the film and and want to see it out of curiosity. Fans or those interested in the star appeal of Ice cube and Dr Dre and how they have been represented in this film. And finally young people who may relate to the 'real characters' and situations in the film, including the misrepresentation or urban youth.

Historical context: as film is set in the 1980s it gives a view of life at the time and links to historical important events related to racial tension

Social and cultural context: the film deals with how a specific social group is represented and how this is indicative of the cultural mood of the time in this part of America. The N.W.A were significant in terms of cultural change in that they became successful artists who broke out of the social restrictions or their communities,  offering a positive representation of ethnicity. However, thry have also been criticized for the misogynistic context of their lyrics and the controversial themes dealt with in the music

Gaming Case Study: Assassins Creed Liberations

Assassins Creed Liberations is a role playing rpg game that was released on the PS Vita in 2012, and the PS3 in 2014. The game was created by ubisoft and was a side game in the franchise. It was released on the same day that assassins creed 3 was released on PS3. This was done to try and lure people into buying the game on both consoles. In the game, you play as Aveline, a female assassin who's goal is to free her people from Spanish slave masters who invade. The game is set in New Orleans in the 1700's. Aveline has the ability to control 3 personas: the assassin, slave and lady, each with their own skills and traits. The assassin is a skilled fighter who is able yo move swiftly with ease and eliminate targets efficiently. The slave is a character that can go undercover and cause riots and such by using the others slaves as scapegoats of some sort and causing riots and rallies. The final persona is the lady, a character who is described as not being a very skilled fighter in the slightest but uses her looks to seduce targets and gain entry into places other personas could not. This character has some social issues surrounding it as it takes the female and makes her suddenly unable to fight well because she's a lady. It makes her seem like more of a sex object rather than an actual assassin. This character is socially complex and nowadays, this character would gain massive amount of criticism and hate due. However, due to the New Orleans setting and fact that the world is based in the 1700's makes this seem more acceptable as that was a common perception of a lady in those times. The controls of the game are similar to most other Assassin Creed games. It uses a similar format and doesn't attempt to drift away from what made the franchise famous in the 1st place. The games multiplayer function was not received well. Rather than having other players online control assassins in an attempt to eliminate others online, the game has you pick a side of a war and makes you deploy troops in that area to try win it for your clan.

Assassins Creed is created by Ubisoft, a gaming company that is known for creating games such as Far Cry, Just Dance and Tom Clancy's. The company is French, based in Rennes and are the 4th biggest gaming company in the world. The game was 1st release in October 2007 on the PS3. The franchise puts assassins, who fight for freedom and free will against the Templars, who attempt to create peace by controlling humanity. The game uses real world settings and events, and adds its own historical fiction to it, keeping a sense of realism in the game.  The game was advertised using trailers and billboards. The game has the main selling point that it was an exclusive to the PS Vita and added a new and portable way to play the game. This was advertised as apart of a bundle with a PS Vita along with it. The games focus was on the new setting and the fact that it stayed true to what made the franchise such a success in the 1st place, and was able to adapt and add new content to the game avoiding staleness.

The game sold relatively well. With around 4.6 million people owning a PS Vita at the time, the game sold 600,000 copies. This shows that the game was able to draw interest and make people want to try the new console. The game developers took to their forums and social media to gain opinions and views of the PS Vita version of the game, and took this advice and applied it to the PS3 release. The main criticisms were the lacklustre  multiplayer content and the story which commonly drifted in and out of the game itself, often getting lost in the mix. The positives from the game were that they made New Orleans look aesthetically stunning and made the consumer feel as if they were apart of the timeline with the avatar. This links into the idea of fandom, where fans have an overriding sense of control over the developers and are invested in the product so much that they have an influence on the product in future.

You could apply the theory of Albert Bandura and the Bobo doll experiment. This experiment looked into the idea that children learn through what they see. This was shown when a man beat up a doll, then sent kids into the same situation once they saw him beat the doll up. The kids starting to copy           the mans movements and actions and beat up the prone doll. This idea is used to try and criticise the rise and success of the games by the news and other forms of media. They put  the image into the mind of the public that kids are becoming more violent and more aggressive thanks to the content of games. In disagreement with this idea, the fact that the game is set in a older world and uses weapons that most kids can't fathom getting their hands on, the idea that they are getting more violent thanks to them is ridiculous. The line between fiction and reality is drawn very clearly in this game and is not crossed by your younger consumer thanks to the art of the game.

Video game study: Super Mario Odyssey

Super Mario Odyssey is a 3D platforming game. It was released in the summer of 2017 as a Nintendo switch exclusive.  In this game, you play as Mario, an Italian plumber turned platforming machine. Mario is the only avatar you play as during the game. There are other characters in the game who are AI controlled. The world can only move when you reside in the game and play. The game is predominately single player and focuses on the exploration of an open world that you can chose to explore in your own creative way. The main goal of the game is, like most games of this franchise, to beat bowser and rescue peach. The dynamic took a different change this game as it introduce cappy. Cappy is a character that can take over the form of most objects. They travel to the Cascade kingdom and recover the Odyssey, a airship capable of chasing after Bowser once fuelled with a number of Power Moons. Mario and Cappy travel around the kingdom in pursuit of Bowser, continuously being stopped by the Broodals. They make it to the cathedral where Bowser attempts to marry Peach.

Stereotypes in media

My image represents a negative stereotype. I say this because it takes muslims and makes them seem like they have something to hide. They are trying to endorse the removal of culture due to the fact that people feel uncomfortable about the lack of facial expression. The fear that people have is caused by the hypodermic needle theory, the idea that the media injects a perception of a specific social group into your mind and makes you believe this. they do this by using stereotypes and already established opinions on these groups. This is a negative because it gives social groups a bad eye and make them seem as if they are trying to cover up their insecurities and hide possible weapons and beliefs. They use the highlighting and capitalising of specific words to draw detail to certain ideas people have of others. The use of the words "ban and secure" gives off a very negative correlation. It gives off the idea that Muslims are far from welcome in our society and that their ideals are not able to be implemented into our society and so should be banned from it. The freedom of people are being limited because of media and its racist ways. The limitation of rights should not be socially acceptable, yet it is because of the hypodermic needle effect. 

Video Games: Set Forms and definitions

History + industry:

Modern Industry- an industry that has grown in popularity as of recent modern times. An example would be the video gaming industry.

Large Profits- A genre that is able to gross large amounts of money over a certain period of time

Audience changes- When an audience of an genre changes to a different demographic. For example, video games went from young teens to young teens and adults

Technological changes-  When a product develops in technology advances and is able to adapt snd improve overtime. An example would be the transformation from 64k to VR.

Narratives + structure- A story that is played out during the game and lays out a simple and effective plan as to how the game plays out and should be used.

Marketing + distribution- How the game is marketed and advertised and how that applies to the sales and money the game is able to accumulate over a certain period of time.

Regulation: PEGI- The Pan-European Game Information (PEGI) age rating system was established to help European parents make informed decisions on buying computer games. It was launched in spring 2003 and replaced a number of  national age rating systems with one single system

Competition- When 2 games that are apart of the same genre compete for the sales and money of the same demographic. For example, FIFA and Pro Evolution Soccer

Audience Responses- How an audience responded to a game they bought. Can come in the form of forums to the producers or just the indication of if they want to buy the game again

Genre- A style or game that relates to how its made and what demographic it fits. For example, shooters, sports, open world and survival horror are all genres

Avatar- The controlled character the player uses to play the game. They play the game through their eyes and their ideals

Augmented reality- Technology that superimposes a view of the world into the users mind, changing their perspective on the world

Persistent Worlds- A video game world that continuously plays, even while the user could be away from the console and offline

Retro- Styles that are commonly seen as a time of the past and the outside the modern views of society

Theonx:
Albert Bandura- His theory states that media can implant ideas in the mind of the audience directly. The idea that audiences acquire attitudes and emotional responses and new styles of conduct through modelling and the idea that media representations of transgressive behaviour (Behaviour that goes beyond the norms of social acceptability) such as violence or physical aggression, can lead audience members to imitate those forms of behaviour

Advertising + Marketing theories

In Swimming Pools, identity is used to add meaning to the video. Identity in this video is constructed using alcohol and partying, and also the effect of a conscience talking to himself. They use the bottles to show off the main theme of Kendrick's character and identity in the video: alcoholism. This is a big theme and is used to explain how alcohol has big issues on your body and mental health. The  conscience is shown as a voice, talking to Kendrick and trying to trick him into drinking and taking control over his feelings and emotions. Gaunnletts identity theory states that identity is constructed using tool from media. The audience pick and mix themes from the video to add to their identity. The audience would think of drinking as negative because of                                                                                                                                                                                                                 the effects it has on Kendrick in the video.

This song also uses the theory of representation.  Halls theory of representation states that stereotypes create meaning, the  representation is based on  inequalities and that stereotypes reduce people. In this video, the stereotype of young adults liking to party and drink is exemplified. This stereotype gives off the impression that this is all young people are good for, and supports the idea that stereotypes reduce people.

 In this advert, Semiotics are used to add effect. 2 kids and placed in a mid shot holding a Kinder egg and a gun. The idea is that one of the two items is banned, and its the kinder egg. This ad attempts to give and insight into the evil and cruel gun laws America has and how they attempt to keep guns for the foreseeable future but want to remove kinder eggs as they are a 'chocking hazard'. The fact that they are kids leaves a massive effect on the viewer and puts the question of if guns are right into the public eye. The use of these signs and significations gives the ad powerful effect.

Newspaper: Trump The Sun

On this front page, I can see the Statue of Liberty  covering its face with the title 'It's president Trump… What have they done?'. This  provides a very good headline for the main image. The line 'How Trump triumphed... and what it means for you and the world' provides a good stapling. the fact that the Tram crash, that killed 7, was treated as a  standalone shows the severity of Trump becoming president and the main demographic of those who pick up the paper: they want to see the main image effecting the world over tragedies affecting our specific country, showing the effect of proximity.The paper shows a negative connotation of trumps victory. This could be because the owner of the Mirror's anti Trump and left wing supporting. The Statue of Liberty covering its face is iconic and a big sign that the newspaper is against Trump being elected. The threshold of this story is astronomical compared to the other stories going on at the day. This is shown by the amount of the screen that the main story covers compared to other news stories. A reason for this reaction could be the unexpectedness of trump becoming president compared to the effect it will have. Another reason behind the main topic of the paper could be the human interest. Humans are more interested in gossip and negative effects on society. They are driven to react to negative news over positive news.  This leads people to want to question if the success of trump was because of people wanting to see the negative aspect or if it was because of the negative candidates they had to chose from, leading them to want to chose a lesser of two evils per say.

The Mirrior is fundamentally a tabloid newspaper. A tabloid paper is a compact page size in comparison to a broadsheet.Owned by reach pcl. Reach plc (formerly known as Trinity Mirror between 1999 and 2018) is a British newspaper, magazine and digital publisher. It is one of Britain's biggest newspaper groups, publishing 240 regional papers in addition to the national Daily Mirror, Sunday Mirror, The Sunday People, as well as the Scottish Sunday Mail and Daily Record.
The Times is a British daily (Monday to Saturday) national newspaper based in London. It began in 1785 under the title The Daily Universal Register, adopting its current name on 1 January 1788. The Times is owned by News UK.

Film poster and trailer

Jumanji is an action and comedy film. The film uses dramatic irony to establish the characters. They make the jock become Kevin Hart, a small and weak character. They make the nerd become Dwayne 'The  Rock' Johnson, a masculine and buff character. Penultimately, they make the 'ugly' girl become  Karen Gillian, an attractive badass. They make the stuck up girl into Jack Black, a "Fat middle aged man". In the trailer, they use close ups when a tense situation is occurring, like the snake lunging out at Jack Black. The long shots are used when trying to show big action scenes. They used them when the stampede was chasing the characters. They also used it when the helicopter was flying away from the stampede.

The Godfather is an old time film about the Italian mafia. From the poster, you can see the bold and distinct colour of black and white used. These colours could be used to lead to a felling of ambiguity and mystery. The title has a hand with ventriloquist puppet strings over it. the reason behind this could be to show the power of the Italian mafia, with the country under their control like a ventriloquist has his puppets under control. This gives off a vibe from the film that is will be focusing on the empire of the mafia. The strings could also be alluding to the power the godfather has over the mafia. Godfather is the term used to describe the head honcho of the mafia, the man who controls all of the background politicking and actions committed by the mafia. The man in a suit could be the aforementioned godfather.  The man in the suit has his eyes hollowed out and his facial expression blank, making him a hard character to read. The fact that they are using a close up on the man shows he is of relevance. Become  Karen Gillian, an attractive badass. They make the stuck up girl into Jack Black, a "Fat middle aged man". In the trailer, they use close ups when a tense situation is occurring, like the snake lunging out at Jack Black. The long shots are used when trying to show big action scenes. They used them when the stampede was chasing the characters. They also used it when the helicopter was flying away from the stampede.

Adverts

In this print screen advert made by the WWF, you can see a white tree painted onto an oil drum all across the screen. The white tree shows the purity of the tree and how precious and important trees are to human kind. The black oil drum represents a dark and cruel backdrop to the trees and shows the effect cutting down trees would have on the world. The fact thats the barrels are placed in a domino pattern is key to the adverts main message. The idea that if we begin to cut trees for resources, this will create a domino effect and will lead to bleak skies, as shown in the print advert here. This is a die shot and includes the message that "Toxic chemical substances are slightly changing the world". This message is an under exaggeration of the actual effect toxic chemical substances are having on the world and how we view it. This is a key example of a hard sell advert.

In this moving advert made by Hyundai, Kevin Hart plays a dad who greets his daughters date and gives him his car for the night. Little did he know the dad would haunt him the entire night using the tracker. The advert uses close ups to show the anger of the dad as he intimidates the date into stopping him getting close to his daughter. it uses light comedy and bright lights to show the humour of the Ad and the main purpose of the Ad, the car and how useful it can be to all groups. The use of close ups when the date is attempting to have a good time and when the dad is preventing this shows the comedic value of the advert. The ad rarely uses mid shots, but when it does its mainly to advertise the car and in the helicopter scene. This is an example of a soft selling advert