In this video, Kendrick Lamar focuses on the topic of drinking, and the effects and influences of it. Kendrick addresses the psychological connection between peer pressure and alcoholism. The song provides an introspective take on social pressure. The video is made in a thematic style.
In the 1st 40 seconds of the video, iconography is already shown. The image of the bottle of alcohol smashing against the floor and then being reversed so it comes back into shape shows a very creative message. In the 1st verse of the song, Kendrick breaks down the reasons some people drink and how much of an effect it has on people. This relates to the general idea of peer pressure. The image of Kendrick being slumped in a chat with bottles of half fill alcohol around him is symbolic as the lyrics talk about how he grew up around alcohol with his granddad and how some people like how it feels and want to kill their sorrows. This gives iconography of what message he is trying to spread and exemplify.
In the 2nd verse, Kendrick talks in a different tone, and refers to himself pin the third person. This voice is meant to represent his conscience taking over his mind and body. It leads him into a false sense of caution as it merges with Kendrick's regular voice midway into the verse, signifying the alcohol taking effect. As soon as the vodka hits him, he beings to see others differently. He sees the love in another girls eyes, he sees the the felling catching up to him, yet his "friends" criticise him or "babysitting only 2 or 3 shots", pressuring him to get more drunk.
In the hook of the song, Kendrick's friends question his manhood and ability to drink. they tempt him show him "how to turn it up a notch". They then tell him to get a pool full of liquor and dive in. 2-3 shots isn't enough to make you a man so they use a metaphor to tell him to drink more than his body can handle.
In the 1st 40 seconds of the video, iconography is already shown. The image of the bottle of alcohol smashing against the floor and then being reversed so it comes back into shape shows a very creative message. In the 1st verse of the song, Kendrick breaks down the reasons some people drink and how much of an effect it has on people. This relates to the general idea of peer pressure. The image of Kendrick being slumped in a chat with bottles of half fill alcohol around him is symbolic as the lyrics talk about how he grew up around alcohol with his granddad and how some people like how it feels and want to kill their sorrows. This gives iconography of what message he is trying to spread and exemplify.
In the 2nd verse, Kendrick talks in a different tone, and refers to himself pin the third person. This voice is meant to represent his conscience taking over his mind and body. It leads him into a false sense of caution as it merges with Kendrick's regular voice midway into the verse, signifying the alcohol taking effect. As soon as the vodka hits him, he beings to see others differently. He sees the love in another girls eyes, he sees the the felling catching up to him, yet his "friends" criticise him or "babysitting only 2 or 3 shots", pressuring him to get more drunk.
In the hook of the song, Kendrick's friends question his manhood and ability to drink. they tempt him show him "how to turn it up a notch". They then tell him to get a pool full of liquor and dive in. 2-3 shots isn't enough to make you a man so they use a metaphor to tell him to drink more than his body can handle.
No comments:
Post a Comment