Adverts

In this print screen advert made by the WWF, you can see a white tree painted onto an oil drum all across the screen. The white tree shows the purity of the tree and how precious and important trees are to human kind. The black oil drum represents a dark and cruel backdrop to the trees and shows the effect cutting down trees would have on the world. The fact thats the barrels are placed in a domino pattern is key to the adverts main message. The idea that if we begin to cut trees for resources, this will create a domino effect and will lead to bleak skies, as shown in the print advert here. This is a die shot and includes the message that "Toxic chemical substances are slightly changing the world". This message is an under exaggeration of the actual effect toxic chemical substances are having on the world and how we view it. This is a key example of a hard sell advert.

In this moving advert made by Hyundai, Kevin Hart plays a dad who greets his daughters date and gives him his car for the night. Little did he know the dad would haunt him the entire night using the tracker. The advert uses close ups to show the anger of the dad as he intimidates the date into stopping him getting close to his daughter. it uses light comedy and bright lights to show the humour of the Ad and the main purpose of the Ad, the car and how useful it can be to all groups. The use of close ups when the date is attempting to have a good time and when the dad is preventing this shows the comedic value of the advert. The ad rarely uses mid shots, but when it does its mainly to advertise the car and in the helicopter scene. This is an example of a soft selling advert