Jumanji is an action and comedy film. The film uses dramatic irony to establish the characters. They make the jock become Kevin Hart, a small and weak character. They make the nerd become Dwayne 'The Rock' Johnson, a masculine and buff character. Penultimately, they make the 'ugly' girl become Karen Gillian, an attractive badass. They make the stuck up girl into Jack Black, a "Fat middle aged man". In the trailer, they use close ups when a tense situation is occurring, like the snake lunging out at Jack Black. The long shots are used when trying to show big action scenes. They used them when the stampede was chasing the characters. They also used it when the helicopter was flying away from the stampede.
The Godfather is an old time film about the Italian mafia. From the poster, you can see the bold and distinct colour of black and white used. These colours could be used to lead to a felling of ambiguity and mystery. The title has a hand with ventriloquist puppet strings over it. the reason behind this could be to show the power of the Italian mafia, with the country under their control like a ventriloquist has his puppets under control. This gives off a vibe from the film that is will be focusing on the empire of the mafia. The strings could also be alluding to the power the godfather has over the mafia. Godfather is the term used to describe the head honcho of the mafia, the man who controls all of the background politicking and actions committed by the mafia. The man in a suit could be the aforementioned godfather. The man in the suit has his eyes hollowed out and his facial expression blank, making him a hard character to read. The fact that they are using a close up on the man shows he is of relevance. Become Karen Gillian, an attractive badass. They make the stuck up girl into Jack Black, a "Fat middle aged man". In the trailer, they use close ups when a tense situation is occurring, like the snake lunging out at Jack Black. The long shots are used when trying to show big action scenes. They used them when the stampede was chasing the characters. They also used it when the helicopter was flying away from the stampede.
In this print screen advert made by the WWF, you can see a white tree painted onto an oil drum all across the screen. The white tree shows the purity of the tree and how precious and important trees are to human kind. The black oil drum represents a dark and cruel backdrop to the trees and shows the effect cutting down trees would have on the world. The fact thats the barrels are placed in a domino pattern is key to the adverts main message. The idea that if we begin to cut trees for resources, this will create a domino effect and will lead to bleak skies, as shown in the print advert here. This is a die shot and includes the message that "Toxic chemical substances are slightly changing the world". This message is an under exaggeration of the actual effect toxic chemical substances are having on the world and how we view it. This is a key example of a hard sell advert.
In this moving advert made by Hyundai, Kevin Hart plays a dad who greets his daughters date and gives him his car for the night. Little did he know the dad would haunt him the entire night using the tracker. The advert uses close ups to show the anger of the dad as he intimidates the date into stopping him getting close to his daughter. it uses light comedy and bright lights to show the humour of the Ad and the main purpose of the Ad, the car and how useful it can be to all groups. The use of close ups when the date is attempting to have a good time and when the dad is preventing this shows the comedic value of the advert. The ad rarely uses mid shots, but when it does its mainly to advertise the car and in the helicopter scene. This is an example of a soft selling advert
