Video game study: Super Mario Odyssey

Super Mario Odyssey is a 3D platforming game. It was released in the summer of 2017 as a Nintendo switch exclusive.  In this game, you play as Mario, an Italian plumber turned platforming machine. Mario is the only avatar you play as during the game. There are other characters in the game who are AI controlled. The world can only move when you reside in the game and play. The game is predominately single player and focuses on the exploration of an open world that you can chose to explore in your own creative way. The main goal of the game is, like most games of this franchise, to beat bowser and rescue peach. The dynamic took a different change this game as it introduce cappy. Cappy is a character that can take over the form of most objects. They travel to the Cascade kingdom and recover the Odyssey, a airship capable of chasing after Bowser once fuelled with a number of Power Moons. Mario and Cappy travel around the kingdom in pursuit of Bowser, continuously being stopped by the Broodals. They make it to the cathedral where Bowser attempts to marry Peach.

Stereotypes in media

My image represents a negative stereotype. I say this because it takes muslims and makes them seem like they have something to hide. They are trying to endorse the removal of culture due to the fact that people feel uncomfortable about the lack of facial expression. The fear that people have is caused by the hypodermic needle theory, the idea that the media injects a perception of a specific social group into your mind and makes you believe this. they do this by using stereotypes and already established opinions on these groups. This is a negative because it gives social groups a bad eye and make them seem as if they are trying to cover up their insecurities and hide possible weapons and beliefs. They use the highlighting and capitalising of specific words to draw detail to certain ideas people have of others. The use of the words "ban and secure" gives off a very negative correlation. It gives off the idea that Muslims are far from welcome in our society and that their ideals are not able to be implemented into our society and so should be banned from it. The freedom of people are being limited because of media and its racist ways. The limitation of rights should not be socially acceptable, yet it is because of the hypodermic needle effect. 

Video Games: Set Forms and definitions

History + industry:

Modern Industry- an industry that has grown in popularity as of recent modern times. An example would be the video gaming industry.

Large Profits- A genre that is able to gross large amounts of money over a certain period of time

Audience changes- When an audience of an genre changes to a different demographic. For example, video games went from young teens to young teens and adults

Technological changes-  When a product develops in technology advances and is able to adapt snd improve overtime. An example would be the transformation from 64k to VR.

Narratives + structure- A story that is played out during the game and lays out a simple and effective plan as to how the game plays out and should be used.

Marketing + distribution- How the game is marketed and advertised and how that applies to the sales and money the game is able to accumulate over a certain period of time.

Regulation: PEGI- The Pan-European Game Information (PEGI) age rating system was established to help European parents make informed decisions on buying computer games. It was launched in spring 2003 and replaced a number of  national age rating systems with one single system

Competition- When 2 games that are apart of the same genre compete for the sales and money of the same demographic. For example, FIFA and Pro Evolution Soccer

Audience Responses- How an audience responded to a game they bought. Can come in the form of forums to the producers or just the indication of if they want to buy the game again

Genre- A style or game that relates to how its made and what demographic it fits. For example, shooters, sports, open world and survival horror are all genres

Avatar- The controlled character the player uses to play the game. They play the game through their eyes and their ideals

Augmented reality- Technology that superimposes a view of the world into the users mind, changing their perspective on the world

Persistent Worlds- A video game world that continuously plays, even while the user could be away from the console and offline

Retro- Styles that are commonly seen as a time of the past and the outside the modern views of society

Theonx:
Albert Bandura- His theory states that media can implant ideas in the mind of the audience directly. The idea that audiences acquire attitudes and emotional responses and new styles of conduct through modelling and the idea that media representations of transgressive behaviour (Behaviour that goes beyond the norms of social acceptability) such as violence or physical aggression, can lead audience members to imitate those forms of behaviour

Advertising + Marketing theories

In Swimming Pools, identity is used to add meaning to the video. Identity in this video is constructed using alcohol and partying, and also the effect of a conscience talking to himself. They use the bottles to show off the main theme of Kendrick's character and identity in the video: alcoholism. This is a big theme and is used to explain how alcohol has big issues on your body and mental health. The  conscience is shown as a voice, talking to Kendrick and trying to trick him into drinking and taking control over his feelings and emotions. Gaunnletts identity theory states that identity is constructed using tool from media. The audience pick and mix themes from the video to add to their identity. The audience would think of drinking as negative because of                                                                                                                                                                                                                 the effects it has on Kendrick in the video.

This song also uses the theory of representation.  Halls theory of representation states that stereotypes create meaning, the  representation is based on  inequalities and that stereotypes reduce people. In this video, the stereotype of young adults liking to party and drink is exemplified. This stereotype gives off the impression that this is all young people are good for, and supports the idea that stereotypes reduce people.

 In this advert, Semiotics are used to add effect. 2 kids and placed in a mid shot holding a Kinder egg and a gun. The idea is that one of the two items is banned, and its the kinder egg. This ad attempts to give and insight into the evil and cruel gun laws America has and how they attempt to keep guns for the foreseeable future but want to remove kinder eggs as they are a 'chocking hazard'. The fact that they are kids leaves a massive effect on the viewer and puts the question of if guns are right into the public eye. The use of these signs and significations gives the ad powerful effect.

Newspaper: Trump The Sun

On this front page, I can see the Statue of Liberty  covering its face with the title 'It's president Trump… What have they done?'. This  provides a very good headline for the main image. The line 'How Trump triumphed... and what it means for you and the world' provides a good stapling. the fact that the Tram crash, that killed 7, was treated as a  standalone shows the severity of Trump becoming president and the main demographic of those who pick up the paper: they want to see the main image effecting the world over tragedies affecting our specific country, showing the effect of proximity.The paper shows a negative connotation of trumps victory. This could be because the owner of the Mirror's anti Trump and left wing supporting. The Statue of Liberty covering its face is iconic and a big sign that the newspaper is against Trump being elected. The threshold of this story is astronomical compared to the other stories going on at the day. This is shown by the amount of the screen that the main story covers compared to other news stories. A reason for this reaction could be the unexpectedness of trump becoming president compared to the effect it will have. Another reason behind the main topic of the paper could be the human interest. Humans are more interested in gossip and negative effects on society. They are driven to react to negative news over positive news.  This leads people to want to question if the success of trump was because of people wanting to see the negative aspect or if it was because of the negative candidates they had to chose from, leading them to want to chose a lesser of two evils per say.

The Mirrior is fundamentally a tabloid newspaper. A tabloid paper is a compact page size in comparison to a broadsheet.Owned by reach pcl. Reach plc (formerly known as Trinity Mirror between 1999 and 2018) is a British newspaper, magazine and digital publisher. It is one of Britain's biggest newspaper groups, publishing 240 regional papers in addition to the national Daily Mirror, Sunday Mirror, The Sunday People, as well as the Scottish Sunday Mail and Daily Record.
The Times is a British daily (Monday to Saturday) national newspaper based in London. It began in 1785 under the title The Daily Universal Register, adopting its current name on 1 January 1788. The Times is owned by News UK.