In Swimming Pools, identity is used to add meaning to the video. Identity in this video is constructed using alcohol and partying, and also the effect of a conscience talking to himself. They use the bottles to show off the main theme of Kendrick's character and identity in the video: alcoholism. This is a big theme and is used to explain how alcohol has big issues on your body and mental health. The conscience is shown as a voice, talking to Kendrick and trying to trick him into drinking and taking control over his feelings and emotions. Gaunnletts identity theory states that identity is constructed using tool from media. The audience pick and mix themes from the video to add to their identity. The audience would think of drinking as negative because of the effects it has on Kendrick in the video.
This song also uses the theory of representation. Halls theory of representation states that stereotypes create meaning, the representation is based on inequalities and that stereotypes reduce people. In this video, the stereotype of young adults liking to party and drink is exemplified. This stereotype gives off the impression that this is all young people are good for, and supports the idea that stereotypes reduce people.
In this advert, Semiotics are used to add effect. 2 kids and placed in a mid shot holding a Kinder egg and a gun. The idea is that one of the two items is banned, and its the kinder egg. This ad attempts to give and insight into the evil and cruel gun laws America has and how they attempt to keep guns for the foreseeable future but want to remove kinder eggs as they are a 'chocking hazard'. The fact that they are kids leaves a massive effect on the viewer and puts the question of if guns are right into the public eye. The use of these signs and significations gives the ad powerful effect.
No comments:
Post a Comment