Film Trailer Evaluation

Film Trailer Evaluation

To begin with the process of making our film trailer, we decided on the genre being comedy. The main reason we chose comedy over our other option, horror, was that we felt as if a comedy would be easier for us to film and felt like the more natural idea for us to work with. The main appeal comedy had was that it created a more energetic and active filming process. We felt as if going into a comedy we would have fun filming and editing the trailer. The name we deiced on was "Busting a nut-job". We went with the tagline of "Theres more to come". We felt like this name gave the comedic tone right off the bat to the audience, letting them know what they were getting into. We had inspiration from the film "Get hard" which had the same playful title. During filming, we used wide shot angles for the most part. We decided to do this because it was a simple shot to pull off for the most part. However, in the last scene we used different camera angles, switching it up every few seconds during the clip to add dramatic suspense to the joke and to add more authentic feeling to the reaction and to the joke itself. The clip captured each characters reaction perfectly, showing that some react more shocked while others more puzzled. During editing, I used the Imovie programme to edit the clips.  We were able to cut out parts of clips that were not meant to be in production and from there added a background track and over 1:30 of clips. The background track we used was 'Bad to the bone' as it fit with the goofy idea of the film. We used editing to make the final scene feel more special by cutting the track short as soon as the last joke is made. This adds dramatic effect.

The trailer is able to appeal audiences and promise pleasure by using short and snappy jokes, creating small laughs repeatedly rather than using long and dragged out jokes to do the same thing. This promises not only good comedy but lets the audience know what they are getting into: a film that takes social boundaries of comedy and breaks them. This entices people to watch a more edgy yet creative film. The film encourages repeat viewing and fandom by using the tagline "theres more to come" hinting at a possible sequel and meaning that the established characters have more than just this film to develop characters. To create a fandom we created characters that are relatable to a viewer of 16-24, who normally partake in fandoms. With this in mind, any group of people can appeal to a specific character and expect from from said character in future instalments.

When making the poster, we focused on not only establishing characters from the get go but also the comedic appeal and colour concepts. The victim of the film lying down, the 'douche' standing up acting like he owns the room and the sarcastic character standing up on his phone, proving that he is ironically not doing the stupid hand gesture that his character technically should be doing. This adds to the film dynamic and gives a good idea about the characters. The use of fake names in the shoutouts, (clearly fake) shows how silly the promotional trailer, making the film hard to teel when any element of seriousness will be used at some point. We avoided adding anything to the plot of the story in the trailer as we feel that doing so would spoil the film for the viewer if they see the trailer.

Film Trailer Other Marketing: Interview

Interview 

This interview will be between The Sun and the producer/editor of the film (me). The 2nd part will be with my character in the film. At this point only the trailer has been shown to the public.

Q1: What sort of person is going to love this show?

a: I feel like someone who is looking for a straight simple comedy that attempts to fire off jokes at a fast pace while also focuses on character development will enjoy it. Anyone who was a fan of the 21/22 Jump Street films will enjoy this film. The film is directed at 16-24 year olds, attempting to use pop culture references in a cringey yet entertaining was.

Q2:Who should not come see this show?

a:I feel like those who are easily offended by jokes about issues today should stay away from the film. These include but are not limited to: those who may find feminist, sex or just slapstick comedy offensive.

Q3:What’s going to surprise people about this show? 

a: The comedy itself will surprise people. The fact that we take the line of jokes and go way over it may surprise people. We do this because we feel like as people attempting to make comedy jokes, our craft and the type of jokes we make should not be as limited as society makes it. This film attempts to break that boundary and make something that hold nothing back.

Q4:Who in the show is most like their character? Who’s the least?

a: I feel like this is up to the opinion of the people watching. The victim of the trio is meant to gain sympathy in small doses form the audience. However, the sarcastic character is meant to make enough jokes and be the stand out of the group that the audience would be more attracted to his character by the end. The least is again up to the fan reception but the direction of the film is meant place the mean one of the group in this position, making the more straight darker comedy in a way that is meant to offend compared to the others.

Q5:Is it easier to play this character or to be yourself on stage?

a: I feel like during the film I had to play someone who forced the jokes more often than i would in real life. I had to be able to nail the jokes on the head. However, the jokes in the movie were a product of actual jokes made outside of filming for the film, using real life elements to make the jokes made filming feel much more natural and easier to not break down as filming. This did not help prevent bloopers on the 1 scene that we actually didnt say outside of the film, coming up with some amazing reactions to constant failure.

Q6:Without giving anything away, what’s your favourite line of dialogue?

a:My favourite joke that wasnt included in the trailer was one that my character said. It was a stand up style joke that went "The other day I went to the bank, an old lady asked me to check her balance. So I pushed her over."

Q7:How is this character like you? Different?

a: My character was similar in the sense that I have the best and worst timing at making jokes. The main reason I was given this role is because at least half of the jokes in the film were said by me to begin with. I have some bad social anxiety at times but doesn't stop me from making a fool of myself, exactly like my character.

Q8: Last question, when is the film coming out in theatres?

a: The film will be released on September 17th, at most cinemas around the country and world.

Film Industry two trailers (independent and mainstream)

Marvel's Black Panther Trailer

Black Panther was a mainstream film made by Marvel in 2018. It was directed by Ryan Coogler (Creed). The film focuses on Black Panthers development as a character continuing from his role in Captain America: Civil War. This film makes history as it is not only the 1st Marvel film to be directed by a black director, but its the 1st marvel film to include a predominately black cast. The film uses many wide angle shots to emphasise the budget of the film and to give a good visualisation of Wakanda: a country built using the most expensive material in the world, isolated and hidden from the rest of the world. The film also includes Kendrick Lamar as the main music producer of the film, using hit songs in the film such as Kings Dead and All the stars, using other artists such as The Weekend and SZA. The film attempts to use CGI and pop culture references to retain its 16+ demographic Marvel has obtained in the past few years.

Lady Bird

Lady Bird is an independent film that focuses of a girl and her upbringing, creating the idea the film will be a coming of age style film, telling the story of the girl that is relatable to the audience and can show growth, trails and tribulations. The trailer focuses on the girls surrounding cast and the type of characters they are in comparison to others. They attempt to tell a narrative using the characters in the trailer, using this small budget yet effective reel in tactic to draw in an audience as they lack the money mainstream films do to use CGI and high effects.