Film Trailer Evaluation

Film Trailer Evaluation

To begin with the process of making our film trailer, we decided on the genre being comedy. The main reason we chose comedy over our other option, horror, was that we felt as if a comedy would be easier for us to film and felt like the more natural idea for us to work with. The main appeal comedy had was that it created a more energetic and active filming process. We felt as if going into a comedy we would have fun filming and editing the trailer. The name we deiced on was "Busting a nut-job". We went with the tagline of "Theres more to come". We felt like this name gave the comedic tone right off the bat to the audience, letting them know what they were getting into. We had inspiration from the film "Get hard" which had the same playful title. During filming, we used wide shot angles for the most part. We decided to do this because it was a simple shot to pull off for the most part. However, in the last scene we used different camera angles, switching it up every few seconds during the clip to add dramatic suspense to the joke and to add more authentic feeling to the reaction and to the joke itself. The clip captured each characters reaction perfectly, showing that some react more shocked while others more puzzled. During editing, I used the Imovie programme to edit the clips.  We were able to cut out parts of clips that were not meant to be in production and from there added a background track and over 1:30 of clips. The background track we used was 'Bad to the bone' as it fit with the goofy idea of the film. We used editing to make the final scene feel more special by cutting the track short as soon as the last joke is made. This adds dramatic effect.

The trailer is able to appeal audiences and promise pleasure by using short and snappy jokes, creating small laughs repeatedly rather than using long and dragged out jokes to do the same thing. This promises not only good comedy but lets the audience know what they are getting into: a film that takes social boundaries of comedy and breaks them. This entices people to watch a more edgy yet creative film. The film encourages repeat viewing and fandom by using the tagline "theres more to come" hinting at a possible sequel and meaning that the established characters have more than just this film to develop characters. To create a fandom we created characters that are relatable to a viewer of 16-24, who normally partake in fandoms. With this in mind, any group of people can appeal to a specific character and expect from from said character in future instalments.

When making the poster, we focused on not only establishing characters from the get go but also the comedic appeal and colour concepts. The victim of the film lying down, the 'douche' standing up acting like he owns the room and the sarcastic character standing up on his phone, proving that he is ironically not doing the stupid hand gesture that his character technically should be doing. This adds to the film dynamic and gives a good idea about the characters. The use of fake names in the shoutouts, (clearly fake) shows how silly the promotional trailer, making the film hard to teel when any element of seriousness will be used at some point. We avoided adding anything to the plot of the story in the trailer as we feel that doing so would spoil the film for the viewer if they see the trailer.