Print adverts- 1950's tide advert

Tide advert

The representation of gender in adverts in 1950's show women were defined by their domestic role as wife and homemaker. Men at this time were seen in a patriarchal role as experts in all things, even the home, which was not their domain.  Following World War II, women were seen as more respected. Going into the 50's, women came back into a stereotype of being a housewife. The presentation of the housewife in the poster is evident of the ideal woman's image in the 50's: Glamorous, strong, proud and effective at her stay at home role. The make up and the defined facial features of the housewife in the poster are evident of this idea of a "perfect housewife" and what some may relate to the ideal woman in hollywood.

This advert was introduced in the middle of the 50's, when a historical technological boom was occuring. With America coming out of WWII in a stable and good position, products like Tide became much more desired and available due to the boom of technology showing America that products were progressing and they should too. This can be liked to the idea of the American dream as people all around America dreamed of being able to afford products like this and being able to provide the best quality for themselves and their family.

The adverts target demographic is middle-upper class women who want the best for their family. This is shown by the use of exclamation marks and direct vocalisation to the demographic, making sure there's no room to mistake who the Ad could be aimed at and directed to. The line "No wonder you women buy Tide" and "Tide's got what women want!" show that the target for this product is meant to be for women as they were predominantly took the stay at home role and never adverted from this stereotype as although the work ethic and usefulness was shown during WWII, the hierarchy was never changed or tarnished leading to the stereotype of females staying at home not being subverted until many years later.

This advert is a hard selling advert. It uses extremely bright and bold colours to bring as much attention to the advert as possible. The theme of love is evident in this advert with the poster girl hugging the product with hearts drawn above the sign of affection. This links to Barthes theory on semiotics, as the signs and symbols of love and affection link to the idea that buying and using this product will make you fall in love with the results.

Statement of Aims and Intentions

Statement of Aims and Intentions 

For my brief, I have chosen to work with a Television sequence, more specifically a investigation in a crime drama. My idea going into this assessment was to use my knowledge of crime drama and comedy to create a short and engaging piece of work. My target audience for this assessment will be 16-35 year olds, using intense drama and relatable characters to draw them in.  My theoretical perspective will aim to be seen almost as a picture frame, to include and exclude ideas and interpretations on the piece. I want the audience to see the intelligence of the main character and the way how he operates, using gut instinct and quick wits to figure out a crime. I want the audience to be able to see characters become established in the 3 minutes and be able to relate to and understand what the characters may be thinking and how they operate. The idea is for the antagonist being presented as a villain who can only be beaten by his own wording slipping up, presenting the antagonist as an intelligent teen who is able to avoid charges if not for his own actions and slip of the tongue. 

I will construct different representations of individuals by playing of the idea that the crime could be seen as a hate crime. For example, the idea that a black man  could kill a white man based on some racially sensitive comments that went out of hand or potentially the other way around being a white person killing a black man for the purpose of a racially charged crime, rather than being a retaliation to a hate crime. This will be a direct link to issues of events of today. I will target my intended audience by using comedy to relate it more to the younger end of my intended target audience, while using the intensity and tension that could be broken by a pin-drop to relate to my older audience.

My production will conform to the set industry text in many ways. The main way it will conform is by fitting into the given guidelines, focusing on having a varied cast representation wise, making it so that the work may feel as authentic and relevant as possible. Also, I will aim to include as many different techniques and filming effects as possible without it becoming over-edited and unrealistic. I aim to tell the story of my assessment through dialogue and facial expressions, instead of editing and after work as I feel as if my style suits more to performance rather than editing. I want to include some key media aspects into my work such as postmodern reflexivity, with the film jumping from black and white to a subverted colour style to symbolise that the film is a spin off of film noir.
 Also, the genre of my TV show fits more into storytelling through acting than editing on a visual aspect. The TV channel I have decided to work with is Channel 4. The reason for this is because it attracts the demographic that I plan to (16-35).                    

The Bridge

The Bridge Season 3 episode 1 analysis 

In The Bridge S3:E1, narrative elements are used to position audiences and create audience pleasure, identification and responses. The use of the main enigma is the best example of this. The main enigma for this episode and season is who the killer is. They paint multiple suspects so that the audience cant assume and predict who the killer is from the get-go, leading them on and keeping audience pleasure high as a crime drama fans mainly focus on the mystery as their way of staying intrigued. The show's structure positions the audience along for the journey, starting with the body discovery, leading to the suspects being painted and the investigation taking place, using small subplots throughout to keep the audience from getting stale from the crime. The main plot of the show focuses on the murder of a woman who was attempting to rid of the traditional nuclear family in Denmark, a country traditionally more conservative and traditional: against the idea of families that have foundations from gay parents.

In The Bridge S3:E1, genre codes are used to position audiences and create audience pleasure, identification and responses. The show uses traditional procedural elements to create audience pleasure and responses. It doesn't stray too far away from the traditional crime drama aspect, with a murder being committed and the body just being found, keeping not only the characters in the show but the audience also intrigued and interested in the goal of trying to find out who committed the crime. The show plays off character stereotypes in an attempt to create some form of identification with the audience. The main stereotype played on in this episode is the idea that people from Denmark are very traditional, with people from Sweden seen as being hipster and modern. An example of this is how the main character refers to the character (who's gender they don't know) as "hen"- a way to keep both gender options open in the air, with the Denmark associate chuckling- almost disrespected that the main character didn't refer to the mystery killer as he or she.

In The Bridge S3:E1, technical codes are used to position audiences and create audience pleasure, identification and responses. The use of binary opposites in terms of lighting being predominantly artificial or dark and bleak is key as it shows the  dark and almost dismal atmosphere of the world the show tries to convey, creating responses from the audience to react from this. The shows seems to be mainly on a constant mid-shot, focusing on 2-3 people in a frame so the scene doesn't become oversaturated.  The mis-en-scene of this episode is a key way of creating audience pleasure. They place one of the murder suspects in a dark room, feeding reptiles in a slow pace sadistic manner, following it up with a direct realisation he could be a suspect by having him put a woman's necklace on. Audio codes, specifically  music, is used to create the perfect atmosphere to position the audience in. When the explosion occurs, the music hits a stop and turns into a eerie buzz almost, making the severity of the crime become more clear and taken on seriously, especially after the close up of the blown off leg is shown.

In The Bridge S3:E1, representation of the character is used to position audiences and create audience pleasure, identification and responses.

Life on Mars

Life on Mars

Life on Mars is a crime detective show on BBC. its based on Sam Tyler, a detective who gets hit by a car, transporting him back 33 years into 1973.


The shows plays with multiple enigma codes: the main one played with is proairetic code, otherwise known as the action code. The main one that comes to mind is the revelation that the protagonist wakes up in 1973 with no recollection of how this could have happened, claiming to own a jeep, a "military vehicle" in the 1970's. This plays into the heremunic code, a question that is posed that is used to keep the audience hooked and keeps them watching. There are many questions to answer here: How did he end up in 1973? Is there any way for him to connect back to the real world? Will his actions in this alternate timeline effect the world of his current timeline?

The representation of race in this show is intriguing. There is a lack of representation of other races in 1973, with white males and females taking up a majority of the screen time and the area. The few characters who do represent race lay on the idea heavily. For example, the bartender from Jamaica is very heavy with his accent when talking to customers. However, when the protagonist approaches the bartender, he drops the accent to show that he's to exact same as everyone else but plays the accent up as an act to attempt to fit in with the worlds perception of him a this time. This can be linked to Enoch Powell's speech on "rivers of blood": Mass immigration to the UK and how it be very negative and a bad move.

The representation of women in this show is negative. They are presented primarily as sex objects, seen not fit to work in a police force as they are seen as too empathetic and kinds for said job. This is disproven directly by Annie, who is smarter than majority of the police force, with a degree in psychology to her name yet is treated as inferior and not as valuable information wise. Woman are presented as sex objects specifically by the police force, flirted with and almost seen as a toy that can be used to tempt men in the 1970's: Like they have next to no purpose other than to be used in unethical ways.


The them of an audience surrogate is played with a lot. The police are meant to represent our confusion and shock as the protagonist storms into the office claiming it belongs to him and that the desk he sat at in 2006 is no longer present. The idea that this alternate world is so different yet similar in terms of roles played is intriguing. He joined this alternate timeline still a detective, just of a lower rank, this implies he could be apart of a dreamworld but then is shown to have cognitive ideas and thoughts about the world, with the "real world" attempting to contact him through various ways like the TV.

Luther and The Fall Analysis

Luther and the fall 

Luther and the fall are crime drama shows that both take different and varying approaches to how they present their work. For example, both have very different directions when looking into Pre Credit sequences, especially in regards to action build up and technical codes.

Pre credit sequence

The pre credit sequence follows Luther chasing a man in an abandoned factory. This shows Luther as being persistent, striking fear into the man who he chases. However, the personification of Luther  is a negative one, showing no sign of him being a detective at this point and more so of him being a criminal. The camera is ridged and frantic as it follows Luther. This throws the audience right into the action and brings a fast and  upbeat feel to the scene In comparison, The Fall focuses on the villain who seems to be the main antagonist, stalking a solicitor. The slow, methodical pace of the scene,as he does odd things like laying lingerie on the bed and eating a orange leaving the skin on the counter. The camera is still and direct on the antagonist, not moving frantic and taking precaution to follow the actions of him, creating the characters psyche and thinking methods. The lighting of the scenes are both darkened and cryptic in a way. They make sure to avoid being well lit to set a scene of a crime drama: the cold bleak world of crime

Characters

Luther is presented as a man who puts his job first: after being put on hold for a crime he was being investigated on, he was applauded on his return to the force purely based on his work ethic and success. His personal life is rough: he's going through a divorce and doesn't know how to handle his emotions. In contrast, the criminal of episode 1 is a young female who was bound for success by a young age: making precise and calculated moves to secure her alibi for the murder: one Luther cant prove. The fact that Luther is determined to drag her down fuels her and gives her a new target for her sadistic crimes. This makes the audience identify with Luther as he is a detective with personal issues holding him back.

On the other hand, The Fall presents the criminal as the more relatable and identifiable character. They do this by showing us his personal life: he has two kids and a loving wife, has a close relationship with his family and the people who work with him. This is a disturbing feeling of identification as he's also shown as a killer who stalks and rapes his victims. The fact that he targets brunette successful females shows he has a trope to follow and presents the victims as strong. The villain is presented as having a double life: the iconography of the shot where he stares into the mirror is a sign of his double life.

Genre + Narrative

Luther is presented as a crime drama and horror, showing signs of intertextuality.  Luther at first focuses as a whodunnit, with Luther at first hearing the case and trying to create links to the criminal. He figures out the villain fast, turning the show into a how they done it and why they done it. The plot focuses on this storyline while he also has to deal with his declining marriage and personal life becoming a mess.

In contrast, The fall is presented as a crime drama thriller that never shows signs of a whodunnit and instead focuses on the protagonist figuring out how to catch the villain that we already know of. His motives are unclear but his actions and  personal life are very clear and presented as such. The show isn't violent and is focused on the character development of the villain and the way he brings himself to commit the crimes. The episode is clear in presenting this villain as a long standing one: the main antagonist of the series.

music video examples of ethnicity

J cole- G.OM.D

In this video, the main theme is slavery and people fighting against the power. This is shown off in the 1st 20 seconds of the video showing a clear distinction between the slave workers and the slave owners. The slave owners kicking the slaves shows the hierarchy of the time. J Cole is presented as a slave with some form of power in this video. He, unlike other slaves, is allowed in the house to freely roam and help the slave owners. This could be because his ethnicity is mixed which helps distinguish him form the other slaves. They make sure that Cole is still shown as somewhat of a slave, being slapped in the face by an owner with a chilling grin on his face. The use of ethnicity to show the difference between roles in this video is key as is keeps a clear line of power and freedom in an older time period. The video shows that J Cole has a clear feeling of sympathy towards the slaves. He attempts to create conversation or show acknowledgement to be shoved away and looked at as the same scum that rule over them.

• Main theme of video is slavery
• Performance video
• Narrative is Cole is freeing slaves from the inside 
• Set in older America when slavery was present
•  Clear distinction between slave workers and slave owners
• Cole shown as a slave allowed in house due to him being of a mixed ethnicity 
• Cole still shown as a slave: slapped in face 
• Slaves look at Cole as some sort of scum due to him being allowed in house
• Close up of troubled slaves
• Slow moving close ups of slaves as they prepare 
• Coles star persona still shown even in bleak setting
• Non sexualised clothing shows tone of video 
• Main message is to promote power of black people and slaves 
• Shows that all people should be treated right or fighting and conflict will never end

Childish Gambino: This Is America 

• Performance video based on modern day America
• Trousers link to old confederates uniform
• Uses over exaggerated facial expressions and dances throughout 
• Takes careful care of gun- wrapping it in red cloth
• Takes little to no care of body- drags it across ground
• Links to gun violence in America: people care more for guns than lives
• Uses choir to draw distinct comparison to Charlston shootings in 2011
• Once again shows gun cared for and bodies left to lay
• Uses black child dancers to distract viewer from background 
• Links to America today: care more for performances than the real issues that stem from them
• Takes out blunt to smoke: links to weed legalisation issues in America
• 17 second pause of no music: subtle link to 17 victims in Florida shooting earlier this year 
• Public record the violence and chaos: show they care not for lives but for content 
• Ends with Gambino running away from society 

Film Trailer Evaluation

Film Trailer Evaluation

To begin with the process of making our film trailer, we decided on the genre being comedy. The main reason we chose comedy over our other option, horror, was that we felt as if a comedy would be easier for us to film and felt like the more natural idea for us to work with. The main appeal comedy had was that it created a more energetic and active filming process. We felt as if going into a comedy we would have fun filming and editing the trailer. The name we deiced on was "Busting a nut-job". We went with the tagline of "Theres more to come". We felt like this name gave the comedic tone right off the bat to the audience, letting them know what they were getting into. We had inspiration from the film "Get hard" which had the same playful title. During filming, we used wide shot angles for the most part. We decided to do this because it was a simple shot to pull off for the most part. However, in the last scene we used different camera angles, switching it up every few seconds during the clip to add dramatic suspense to the joke and to add more authentic feeling to the reaction and to the joke itself. The clip captured each characters reaction perfectly, showing that some react more shocked while others more puzzled. During editing, I used the Imovie programme to edit the clips.  We were able to cut out parts of clips that were not meant to be in production and from there added a background track and over 1:30 of clips. The background track we used was 'Bad to the bone' as it fit with the goofy idea of the film. We used editing to make the final scene feel more special by cutting the track short as soon as the last joke is made. This adds dramatic effect.

The trailer is able to appeal audiences and promise pleasure by using short and snappy jokes, creating small laughs repeatedly rather than using long and dragged out jokes to do the same thing. This promises not only good comedy but lets the audience know what they are getting into: a film that takes social boundaries of comedy and breaks them. This entices people to watch a more edgy yet creative film. The film encourages repeat viewing and fandom by using the tagline "theres more to come" hinting at a possible sequel and meaning that the established characters have more than just this film to develop characters. To create a fandom we created characters that are relatable to a viewer of 16-24, who normally partake in fandoms. With this in mind, any group of people can appeal to a specific character and expect from from said character in future instalments.

When making the poster, we focused on not only establishing characters from the get go but also the comedic appeal and colour concepts. The victim of the film lying down, the 'douche' standing up acting like he owns the room and the sarcastic character standing up on his phone, proving that he is ironically not doing the stupid hand gesture that his character technically should be doing. This adds to the film dynamic and gives a good idea about the characters. The use of fake names in the shoutouts, (clearly fake) shows how silly the promotional trailer, making the film hard to teel when any element of seriousness will be used at some point. We avoided adding anything to the plot of the story in the trailer as we feel that doing so would spoil the film for the viewer if they see the trailer.

Film Trailer Other Marketing: Interview

Interview 

This interview will be between The Sun and the producer/editor of the film (me). The 2nd part will be with my character in the film. At this point only the trailer has been shown to the public.

Q1: What sort of person is going to love this show?

a: I feel like someone who is looking for a straight simple comedy that attempts to fire off jokes at a fast pace while also focuses on character development will enjoy it. Anyone who was a fan of the 21/22 Jump Street films will enjoy this film. The film is directed at 16-24 year olds, attempting to use pop culture references in a cringey yet entertaining was.

Q2:Who should not come see this show?

a:I feel like those who are easily offended by jokes about issues today should stay away from the film. These include but are not limited to: those who may find feminist, sex or just slapstick comedy offensive.

Q3:What’s going to surprise people about this show? 

a: The comedy itself will surprise people. The fact that we take the line of jokes and go way over it may surprise people. We do this because we feel like as people attempting to make comedy jokes, our craft and the type of jokes we make should not be as limited as society makes it. This film attempts to break that boundary and make something that hold nothing back.

Q4:Who in the show is most like their character? Who’s the least?

a: I feel like this is up to the opinion of the people watching. The victim of the trio is meant to gain sympathy in small doses form the audience. However, the sarcastic character is meant to make enough jokes and be the stand out of the group that the audience would be more attracted to his character by the end. The least is again up to the fan reception but the direction of the film is meant place the mean one of the group in this position, making the more straight darker comedy in a way that is meant to offend compared to the others.

Q5:Is it easier to play this character or to be yourself on stage?

a: I feel like during the film I had to play someone who forced the jokes more often than i would in real life. I had to be able to nail the jokes on the head. However, the jokes in the movie were a product of actual jokes made outside of filming for the film, using real life elements to make the jokes made filming feel much more natural and easier to not break down as filming. This did not help prevent bloopers on the 1 scene that we actually didnt say outside of the film, coming up with some amazing reactions to constant failure.

Q6:Without giving anything away, what’s your favourite line of dialogue?

a:My favourite joke that wasnt included in the trailer was one that my character said. It was a stand up style joke that went "The other day I went to the bank, an old lady asked me to check her balance. So I pushed her over."

Q7:How is this character like you? Different?

a: My character was similar in the sense that I have the best and worst timing at making jokes. The main reason I was given this role is because at least half of the jokes in the film were said by me to begin with. I have some bad social anxiety at times but doesn't stop me from making a fool of myself, exactly like my character.

Q8: Last question, when is the film coming out in theatres?

a: The film will be released on September 17th, at most cinemas around the country and world.

Film Industry two trailers (independent and mainstream)

Marvel's Black Panther Trailer

Black Panther was a mainstream film made by Marvel in 2018. It was directed by Ryan Coogler (Creed). The film focuses on Black Panthers development as a character continuing from his role in Captain America: Civil War. This film makes history as it is not only the 1st Marvel film to be directed by a black director, but its the 1st marvel film to include a predominately black cast. The film uses many wide angle shots to emphasise the budget of the film and to give a good visualisation of Wakanda: a country built using the most expensive material in the world, isolated and hidden from the rest of the world. The film also includes Kendrick Lamar as the main music producer of the film, using hit songs in the film such as Kings Dead and All the stars, using other artists such as The Weekend and SZA. The film attempts to use CGI and pop culture references to retain its 16+ demographic Marvel has obtained in the past few years.

Lady Bird

Lady Bird is an independent film that focuses of a girl and her upbringing, creating the idea the film will be a coming of age style film, telling the story of the girl that is relatable to the audience and can show growth, trails and tribulations. The trailer focuses on the girls surrounding cast and the type of characters they are in comparison to others. They attempt to tell a narrative using the characters in the trailer, using this small budget yet effective reel in tactic to draw in an audience as they lack the money mainstream films do to use CGI and high effects.

Straight Outta Compton Trailer

Straight Outta Compton

Straight Outta Compton is a biographical film directed by  F. Gary Gray depicting the rap group N.W.As rise and fall in the troubled and dangerous society. The trailer was produced by Legendary Pictures and distributed by Universal Pictures. The film was both a commercial and critical success. It made over $200 million. It became the highest grossing music biopic of all time and was nominated for an Oscar for Best original Screenplay. The film made use of digital marketing opportunities. in August 2015 Beats by Dre launched a campaign to promote the film. People were encouraged to promote their own town as 'everyone is straight outta somewhere', by creating custom memes. The company also created a special edition of the wireless headphones. The #straightouttacompton campaign was the biggest social media campaign of 2015 across all platforms with 11 million website visits, 300 thousand Twitter posts, seven million unique visits and eight million downloads.

Interestingly, the names of the stars themselves, not the actors who played them, are billed. This would appeal to the older fans of N.W.A. However, younger iconic cultural significance of Ice Cube and Dr Dre within the Hip-hop story. The characters in the trailer are constructed in such a way as to encourage a young audience to identify with the way in which they are misunderstood by society, as is shown in the film. The selection of visual codes of clothing and expression in the trailer place the film within the sub-genre of music biopic. The selection of dramatic shots of action within the trailer, to highlight  the narrative, appeal to the audience and suggest the production values of the film. Audio codes including a voice-over establishing aspects of the narrative. The voice-over also establishes continuity between the scenes chosen for the trailer and gives promises of pleasure to the audience. There are also sound effects, including police sirens, suggesting tensions with authority and the recognisable sound of hip-hop music.

The films potential target audience consists of fans of the gangster/rap genre, including the American and global audience. This music genre has a well-established fan base, which can be maintained through the well-managed marketing of the film. In addition to the fans of the music, the film aims to appeal to a broader audience. Some of the trailers have been constructed to include discussion of the band and the music, reinforcing the iconic nature of the artists and their star persona. Fans of N.W.A, these may be an older audience who relate to the period of time when the band were at their height. An audience who may be attracted by the hype surrounding the film and and want to see it out of curiosity. Fans or those interested in the star appeal of Ice cube and Dr Dre and how they have been represented in this film. And finally young people who may relate to the 'real characters' and situations in the film, including the misrepresentation or urban youth.

Historical context: as film is set in the 1980s it gives a view of life at the time and links to historical important events related to racial tension

Social and cultural context: the film deals with how a specific social group is represented and how this is indicative of the cultural mood of the time in this part of America. The N.W.A were significant in terms of cultural change in that they became successful artists who broke out of the social restrictions or their communities,  offering a positive representation of ethnicity. However, thry have also been criticized for the misogynistic context of their lyrics and the controversial themes dealt with in the music

Gaming Case Study: Assassins Creed Liberations

Assassins Creed Liberations is a role playing rpg game that was released on the PS Vita in 2012, and the PS3 in 2014. The game was created by ubisoft and was a side game in the franchise. It was released on the same day that assassins creed 3 was released on PS3. This was done to try and lure people into buying the game on both consoles. In the game, you play as Aveline, a female assassin who's goal is to free her people from Spanish slave masters who invade. The game is set in New Orleans in the 1700's. Aveline has the ability to control 3 personas: the assassin, slave and lady, each with their own skills and traits. The assassin is a skilled fighter who is able yo move swiftly with ease and eliminate targets efficiently. The slave is a character that can go undercover and cause riots and such by using the others slaves as scapegoats of some sort and causing riots and rallies. The final persona is the lady, a character who is described as not being a very skilled fighter in the slightest but uses her looks to seduce targets and gain entry into places other personas could not. This character has some social issues surrounding it as it takes the female and makes her suddenly unable to fight well because she's a lady. It makes her seem like more of a sex object rather than an actual assassin. This character is socially complex and nowadays, this character would gain massive amount of criticism and hate due. However, due to the New Orleans setting and fact that the world is based in the 1700's makes this seem more acceptable as that was a common perception of a lady in those times. The controls of the game are similar to most other Assassin Creed games. It uses a similar format and doesn't attempt to drift away from what made the franchise famous in the 1st place. The games multiplayer function was not received well. Rather than having other players online control assassins in an attempt to eliminate others online, the game has you pick a side of a war and makes you deploy troops in that area to try win it for your clan.

Assassins Creed is created by Ubisoft, a gaming company that is known for creating games such as Far Cry, Just Dance and Tom Clancy's. The company is French, based in Rennes and are the 4th biggest gaming company in the world. The game was 1st release in October 2007 on the PS3. The franchise puts assassins, who fight for freedom and free will against the Templars, who attempt to create peace by controlling humanity. The game uses real world settings and events, and adds its own historical fiction to it, keeping a sense of realism in the game.  The game was advertised using trailers and billboards. The game has the main selling point that it was an exclusive to the PS Vita and added a new and portable way to play the game. This was advertised as apart of a bundle with a PS Vita along with it. The games focus was on the new setting and the fact that it stayed true to what made the franchise such a success in the 1st place, and was able to adapt and add new content to the game avoiding staleness.

The game sold relatively well. With around 4.6 million people owning a PS Vita at the time, the game sold 600,000 copies. This shows that the game was able to draw interest and make people want to try the new console. The game developers took to their forums and social media to gain opinions and views of the PS Vita version of the game, and took this advice and applied it to the PS3 release. The main criticisms were the lacklustre  multiplayer content and the story which commonly drifted in and out of the game itself, often getting lost in the mix. The positives from the game were that they made New Orleans look aesthetically stunning and made the consumer feel as if they were apart of the timeline with the avatar. This links into the idea of fandom, where fans have an overriding sense of control over the developers and are invested in the product so much that they have an influence on the product in future.

You could apply the theory of Albert Bandura and the Bobo doll experiment. This experiment looked into the idea that children learn through what they see. This was shown when a man beat up a doll, then sent kids into the same situation once they saw him beat the doll up. The kids starting to copy           the mans movements and actions and beat up the prone doll. This idea is used to try and criticise the rise and success of the games by the news and other forms of media. They put  the image into the mind of the public that kids are becoming more violent and more aggressive thanks to the content of games. In disagreement with this idea, the fact that the game is set in a older world and uses weapons that most kids can't fathom getting their hands on, the idea that they are getting more violent thanks to them is ridiculous. The line between fiction and reality is drawn very clearly in this game and is not crossed by your younger consumer thanks to the art of the game.

Video game study: Super Mario Odyssey

Super Mario Odyssey is a 3D platforming game. It was released in the summer of 2017 as a Nintendo switch exclusive.  In this game, you play as Mario, an Italian plumber turned platforming machine. Mario is the only avatar you play as during the game. There are other characters in the game who are AI controlled. The world can only move when you reside in the game and play. The game is predominately single player and focuses on the exploration of an open world that you can chose to explore in your own creative way. The main goal of the game is, like most games of this franchise, to beat bowser and rescue peach. The dynamic took a different change this game as it introduce cappy. Cappy is a character that can take over the form of most objects. They travel to the Cascade kingdom and recover the Odyssey, a airship capable of chasing after Bowser once fuelled with a number of Power Moons. Mario and Cappy travel around the kingdom in pursuit of Bowser, continuously being stopped by the Broodals. They make it to the cathedral where Bowser attempts to marry Peach.

Stereotypes in media

My image represents a negative stereotype. I say this because it takes muslims and makes them seem like they have something to hide. They are trying to endorse the removal of culture due to the fact that people feel uncomfortable about the lack of facial expression. The fear that people have is caused by the hypodermic needle theory, the idea that the media injects a perception of a specific social group into your mind and makes you believe this. they do this by using stereotypes and already established opinions on these groups. This is a negative because it gives social groups a bad eye and make them seem as if they are trying to cover up their insecurities and hide possible weapons and beliefs. They use the highlighting and capitalising of specific words to draw detail to certain ideas people have of others. The use of the words "ban and secure" gives off a very negative correlation. It gives off the idea that Muslims are far from welcome in our society and that their ideals are not able to be implemented into our society and so should be banned from it. The freedom of people are being limited because of media and its racist ways. The limitation of rights should not be socially acceptable, yet it is because of the hypodermic needle effect. 

Video Games: Set Forms and definitions

History + industry:

Modern Industry- an industry that has grown in popularity as of recent modern times. An example would be the video gaming industry.

Large Profits- A genre that is able to gross large amounts of money over a certain period of time

Audience changes- When an audience of an genre changes to a different demographic. For example, video games went from young teens to young teens and adults

Technological changes-  When a product develops in technology advances and is able to adapt snd improve overtime. An example would be the transformation from 64k to VR.

Narratives + structure- A story that is played out during the game and lays out a simple and effective plan as to how the game plays out and should be used.

Marketing + distribution- How the game is marketed and advertised and how that applies to the sales and money the game is able to accumulate over a certain period of time.

Regulation: PEGI- The Pan-European Game Information (PEGI) age rating system was established to help European parents make informed decisions on buying computer games. It was launched in spring 2003 and replaced a number of  national age rating systems with one single system

Competition- When 2 games that are apart of the same genre compete for the sales and money of the same demographic. For example, FIFA and Pro Evolution Soccer

Audience Responses- How an audience responded to a game they bought. Can come in the form of forums to the producers or just the indication of if they want to buy the game again

Genre- A style or game that relates to how its made and what demographic it fits. For example, shooters, sports, open world and survival horror are all genres

Avatar- The controlled character the player uses to play the game. They play the game through their eyes and their ideals

Augmented reality- Technology that superimposes a view of the world into the users mind, changing their perspective on the world

Persistent Worlds- A video game world that continuously plays, even while the user could be away from the console and offline

Retro- Styles that are commonly seen as a time of the past and the outside the modern views of society

Theonx:
Albert Bandura- His theory states that media can implant ideas in the mind of the audience directly. The idea that audiences acquire attitudes and emotional responses and new styles of conduct through modelling and the idea that media representations of transgressive behaviour (Behaviour that goes beyond the norms of social acceptability) such as violence or physical aggression, can lead audience members to imitate those forms of behaviour

Advertising + Marketing theories

In Swimming Pools, identity is used to add meaning to the video. Identity in this video is constructed using alcohol and partying, and also the effect of a conscience talking to himself. They use the bottles to show off the main theme of Kendrick's character and identity in the video: alcoholism. This is a big theme and is used to explain how alcohol has big issues on your body and mental health. The  conscience is shown as a voice, talking to Kendrick and trying to trick him into drinking and taking control over his feelings and emotions. Gaunnletts identity theory states that identity is constructed using tool from media. The audience pick and mix themes from the video to add to their identity. The audience would think of drinking as negative because of                                                                                                                                                                                                                 the effects it has on Kendrick in the video.

This song also uses the theory of representation.  Halls theory of representation states that stereotypes create meaning, the  representation is based on  inequalities and that stereotypes reduce people. In this video, the stereotype of young adults liking to party and drink is exemplified. This stereotype gives off the impression that this is all young people are good for, and supports the idea that stereotypes reduce people.

 In this advert, Semiotics are used to add effect. 2 kids and placed in a mid shot holding a Kinder egg and a gun. The idea is that one of the two items is banned, and its the kinder egg. This ad attempts to give and insight into the evil and cruel gun laws America has and how they attempt to keep guns for the foreseeable future but want to remove kinder eggs as they are a 'chocking hazard'. The fact that they are kids leaves a massive effect on the viewer and puts the question of if guns are right into the public eye. The use of these signs and significations gives the ad powerful effect.

Newspaper: Trump The Sun

On this front page, I can see the Statue of Liberty  covering its face with the title 'It's president Trump… What have they done?'. This  provides a very good headline for the main image. The line 'How Trump triumphed... and what it means for you and the world' provides a good stapling. the fact that the Tram crash, that killed 7, was treated as a  standalone shows the severity of Trump becoming president and the main demographic of those who pick up the paper: they want to see the main image effecting the world over tragedies affecting our specific country, showing the effect of proximity.The paper shows a negative connotation of trumps victory. This could be because the owner of the Mirror's anti Trump and left wing supporting. The Statue of Liberty covering its face is iconic and a big sign that the newspaper is against Trump being elected. The threshold of this story is astronomical compared to the other stories going on at the day. This is shown by the amount of the screen that the main story covers compared to other news stories. A reason for this reaction could be the unexpectedness of trump becoming president compared to the effect it will have. Another reason behind the main topic of the paper could be the human interest. Humans are more interested in gossip and negative effects on society. They are driven to react to negative news over positive news.  This leads people to want to question if the success of trump was because of people wanting to see the negative aspect or if it was because of the negative candidates they had to chose from, leading them to want to chose a lesser of two evils per say.

The Mirrior is fundamentally a tabloid newspaper. A tabloid paper is a compact page size in comparison to a broadsheet.Owned by reach pcl. Reach plc (formerly known as Trinity Mirror between 1999 and 2018) is a British newspaper, magazine and digital publisher. It is one of Britain's biggest newspaper groups, publishing 240 regional papers in addition to the national Daily Mirror, Sunday Mirror, The Sunday People, as well as the Scottish Sunday Mail and Daily Record.
The Times is a British daily (Monday to Saturday) national newspaper based in London. It began in 1785 under the title The Daily Universal Register, adopting its current name on 1 January 1788. The Times is owned by News UK.