Friday, 13 October 2017

8 Questions on advertising

8 Questions on advertising 

1- 
Maybe she's born with it. Maybe it's Maybelline- (Maybelline)
Simples- (CompareTheMarket)
Fly the "friendly" skies- (Untied Airlines)
Eat Fresh- (Subway)
Snap! Crackle! Pop!- (Rice Krispies)

2- Human for animals-- "Seal"
An example of an advertiser using shock tactics recently is Seal. This ad takes a seal and shows it killing a baby. This is shocking because its gore that you would not to expect to see from an ad. It makes you think about hunting for other animals and wonder how seals would feel once they get hunted.

3-Dasani advert



This advert demonstrates Maslow's hierarchy or needs. This is because it takes water, a need according to the list at the to, and makes it seem life altering, which it is. It expresses the idea that water is important and you need it to survive. Water is something people will always want and thirst for and this as shows this idea perfectly.






4- Females normally seen as rulers of a domestic kingdom- Asda Christmas advert
Males seen as tough and masculine in most adverts. Men are connoted to more masculine adverts like car adverts and aftershave adverts. The nerdy males are normally used as the person who needs a specific advert to increase their appeal to other people and the way how other people conceive them.

5- Intertextuality in an advert

This advert shows intertexulaity  n a more darker term as it relates what seems to be a image based off a I-era American war propaganda poster  to a vogue magazine cover with Micheal Jordan. This link was made in an attempt to call out Vogue on a seemingly racist advert that plays with the idea of sensitivity.






6- Different uses of music in an advert
Music can be used in adverts for many different reasons. It could be used as a background to keep the video upbeat and energetic. It could also be used as background music to add a sad and depressing tone to a video in another attempt to convey emotion. It could be used to promote and album and the music on said album. it could also be used as an anecdote in the advert and is almost a running joke within the advert.

7-

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