Dear Future Husband Case Study

Meghan Trainor- Dear Future Husband Case Study

In dear future husband, there is a slight focus on using technical codes to convey a message in the video. To start, they use camera shots to show the amount of effort that Meghan Trainor put into her makeup for the video. To do this, extreme close ups are used often on her face. They use high camera angles throughout the video as a staple, not much meaning behind it but a way to show the content of the video from a normal angle.  They use editing to make fast transitions between the camera shots. This is used to keep the pace and flow of the video going. They also use editing to add massive red signs that say “FAIL” whenever a man can’t show a quality she wants from them.

In dear future husband, there is a huge focus on using visual codes to convey a message in the video. Meghan is shown to be wearing a red and white checker skirt during the video. This is used to create a link to the 1950’s, where women didn’t have the power to pick and choose men like Meghan does in this video. This is a contextual link that creates a strong message that women have the power to pick and choose their partner, just like men. This message is strengthened by her almost outlandish expectations of men. She wants them to be strong, romantic, caring and so on. She is almost asking for the perfect man which is hard to come by. The colours used in the video are very old fashioned and reminiscent of a past time period. The audio in this video contradicts the visuals heavily. She says that she doesn’t know how to cook, clean and work 9-5 just like you. This idea that she isn’t very good at the listed actions is contradicted by the fact that she is shown in different scenes doing the actions she says she is bad at. She is shown on the floor with a sponge and a bucket of dirty water, at the stove cooking a meal and so on. However, as the video goes on, she shows that the claim of her being bad at the listed actions is far from a lie. She dances on the floor and uses dirty water to “wipe” the floor and burns the food she was cooking before. The final point I want to make is in reference to the ending of the video. Of all the men she shows in the video, she picks the one who shows up to the house with a pizza. This is interesting because beforehand when one of the men made her a nicely plated meal, she refused it. This shows that she’s just like you. She just wants to enjoy herself.