Cross platform advertising

Cross platform advertising

Cross platform advertising is simply defined as advertising spanning over multiple media types. E:G: TV, Twitter and so on. There has been a sudden rise in cross platform advertising. This is mainly because more potential customers spend more time on the internet rather than watching TV. An example of a cross platform advertisement would be from Milka chocolate. There campaign idea was to take the last square of a chocolate bar and share it with someone. The results turned out amazing as people form around the world were sending each other small packages of kindness and gave Milka some very good publicity. With this sudden rise, more companies are using more than one method of advertising to try and improve their overall sales, shifting TV ads as a secondary advertisement area