Name: Biss
Slogan of brand: "Puts the smooth in smoothie"
USP: All natural sugars, one of your 5 a day, Code for study page on website
Ideas: Main focus being on education and the stress of it. Overloading work taking a toll on people and how they operate mentally. We want the product to attract Kids still in education as that is the main demographic. The reason we decided on the name Biss is because we wanted to make funny references during the campaign. Lines like "Buy a can of biss today" show the comedic value we want to provide. We also want to use other interesting facts about our product to make it stand out above others. Our products main goal it to provide energy for every day tasks, mainly for homework and to help keep stress levels down.
Words that link to our product: Biss, Education, Stress, Teenager, Chill, Cold, Jokes, Comedy, Entertainment, Energy, Joy, Youth.
In this image, I took 5 oranges and place then in a pyramid style format. I took a picture on a white background and cropped out edges using photoshop. I used the oranges because they represent our 5 of a day guarantee. We want to give off an image that our product is kid friendly and although it may be a smoothie, it is healthy for the body.
In this image, we went around the department to shoot the image. We used our subject (David) to walk into a room with a sad face looking stressed. The main reason behind this is because we wanted to show off the sad effect school has on the body. We used photoshop to crop out the parts of the page we didn't use. We also used photoshop to make the image black and white to add a more sad and upsetting image.
Words that link to our product: Biss, Education, Stress, Teenager, Chill, Cold, Jokes, Comedy, Entertainment, Energy, Joy, Youth.
In this image, I took 5 oranges and place then in a pyramid style format. I took a picture on a white background and cropped out edges using photoshop. I used the oranges because they represent our 5 of a day guarantee. We want to give off an image that our product is kid friendly and although it may be a smoothie, it is healthy for the body.
In this image, we went around the department to shoot the image. We used our subject (David) to walk into a room with a sad face looking stressed. The main reason behind this is because we wanted to show off the sad effect school has on the body. We used photoshop to crop out the parts of the page we didn't use. We also used photoshop to make the image black and white to add a more sad and upsetting image.
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